Gatorade Presents Tiger's 'Woods of Wisdom'

Read article: Gatorade Presents Tiger's 'Woods of Wisdom'
http://www.adweek.com/aw/content_display/creative/new-campaigns/e3i81c348259fac112e045541bae1aaf637

Post your answers by Wednesday, April 29th at noon (12pm).
1. Does the partnering of Tiger Woods and Gatorade to promote the new sport drink "Focus" cross an ethical line with its use of cartoon-like/Disney-like creative?
2. Apart from children, who else is targeted with this ad?
3. Does the use of Tiger Woods' iconic image, mislead or send mixed messages to the target audience?

Let's Talk Ethics at 11am!

ETHICAL DILEMMA

Let's read the following article on neopets.com. Upon completing the article, return to the blog and answer the following question. http://www.commercialalert.org/news/archive/2000/12/neopetscom-launches-dramatic-new-form-of-internet-advertising-results-far

QUESTION

What is "immersive advertising"?

What We Should Learn from Sony's Fake Blog Fiasco

Read article: What We Should Learn from Sony's Fake Blog Fiasco

http://adage.com/smallagency/post?article_id=113945

Post your answers by Wednesday, April 22nd at noon (12pm).

1. There are implications, positive and negative, for advertisers whenever they engage in communication with their target audience. Discuss the ethical issues that must be considered when using the following modes of communication: word-of-mouth (WOM), blogs, and postings on social networking sites like Facebook or Twitter.

2. Based on your exposure to advertising thus far in your academic studies, what other "lessons learned" would you add to the list when it comes to communicating with your audience.

Let's Talk Ethics at 11am!

ETHICAL DILEMMA

Let's read the following article on the topic of ethics in the age of digital media. When you have finished the article, return to the blog and answer the following questions.

http://www.ft.com/cms/s/0/d321c9b6-f85d-11dd-aae8-000077b07658.html?nclick_check=1

QUESTION

Apart from some deceptive blogging practices some companies are engaging in, how else has the Internet become a "web of deception"?

Political Ads Must Be Fact-Checked

Read the following article: Political Ads Must Be Fact-Checked
http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i0401622f490c0f88ede185fa50d4b910?pn=1

Post your answers by Wednesday, April 15th at 12pm (noon).
1. Should political advertising and politicians be held to the same regulations as product advertising? Why or why not?
2. Does the FCC "sitting the ad dance out when it comes to a political ad's actual factual content" have more of a negative effect on consumers with product or political advertising? Why or why not?
3. The article says "freedom of speech" is often used as an excuse to run ethically-challenging ads. Discuss how the First Amendment presents advertising conflicts.
4. What implications does the phenomena "source amnesia" have on advertising? How can "source amnesia" present ethical issues in future advertising campaigns?
5. Discuss the current "truth in advertising" procedure of the FTC, FCC and broadcasters (page 2, paragraph 3). Is this procedure adequate? Why or why not?

Let's Talk Ethics at 10am!

ETHICAL DILEMMA

To get us into the Ethics mindset this morning, read the following article on tying controversial topics to the sale of products and services. Once you have finished the article, please return to the blog and answer the following questions.

http://www.nytimes.com/1992/04/18/business/when-products-are-tied-to-causes.html?n=Top/Reference/Times%20Topics/Subjects/A/Advertising%20and%20Marketing&&scp=17&sq=advertising%20controversial%20topics&st=cse

QUESTIONS

What is cause-related advertising?

AT&T Ads Address Economic Gloom

Read the following article: AT&T Ads Address Economic Gloom

http://www.adweek.com/aw/content_display/news/strategy/e3ifcc0b6f995bc397406217b49637aaf63

Post your answers by Wed. April 8th at 12pm (noon).

1. Are the AT&T ads about its association with the Great Depression and its "share your story" link designed to boost its company image, or is it trying to genuinely be there for people in their time of economic need?

2. Is AT&T taking advantage of consumers economic disparity with this ad campaign, or it is simply tapping into the feel of the nation?

3. Is this an example of targeted advertising, or simply smart strategy? Why or why not?