Ads You Watch In Mall May Be Watching You

Read the following article: Ads you watch in mall may be watching you

http://www.azstarnet.com/sn/mailstory-clickthru/278244.php

Post your answers by Wednesday, February 18th at 12pm (noon).

1. Does this new advertising technology cross an ethical line or is this simply one more tool in the advertier's toolkit to better reach its target audience?
2. What ethical issues do you foresee with this technology?
3. Should it be disclosed to consumers that they are being watched, studied and categorized while watching a commercial? Why or why not?

Let's Talk Ethics at 11am!

ETHICAL DILEMMA
You open your sister’s lunch bag to discover a letter and product samples from the Nesquick Bunny. Upon reading the letter, you learn that the Nesquick Bunny, as part of an advertising campaign, is visiting schools to promote the importance of daily exercise for children (and not directly mentioned, to promote its various chocolate products). Your sister (only 10 years old) has no clue she was part of an advertising ploy; she was just excited to have seen the Nesquick Bunny and gotten free chocolates.

QUESTION
What are your thoughts on this type of advertising tactic?