http://www.adweek.com/aw/content_display/creative/new-campaigns/e3i81c348259fac112e045541bae1aaf637
Post your answers by Wednesday, April 29th at noon (12pm).
1. Does the partnering of Tiger Woods and Gatorade to promote the new sport drink "Focus" cross an ethical line with its use of cartoon-like/Disney-like creative?
2. Apart from children, who else is targeted with this ad?
3. Does the use of Tiger Woods' iconic image, mislead or send mixed messages to the target audience?
