Read article: What We Should Learn from Sony's Fake Blog Fiasco
Post your answers by Wednesday, April 22nd at noon (12pm).
1. There are implications, positive and negative, for advertisers whenever they engage in communication with their target audience. Discuss the ethical issues that must be considered when using the following modes of communication: word-of-mouth (WOM), blogs, and postings on social networking sites like Facebook or Twitter.
2. Based on your exposure to advertising thus far in your academic studies, what other "lessons learned" would you add to the list when it comes to communicating with your audience.
