http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i0401622f490c0f88ede185fa50d4b910?pn=1
Post your answers by Wednesday, April 15th at 12pm (noon).
1. Should political advertising and politicians be held to the same regulations as product advertising? Why or why not?
2. Does the FCC "sitting the ad dance out when it comes to a political ad's actual factual content" have more of a negative effect on consumers with product or political advertising? Why or why not?
3. The article says "freedom of speech" is often used as an excuse to run ethically-challenging ads. Discuss how the First Amendment presents advertising conflicts.
4. What implications does the phenomena "source amnesia" have on advertising? How can "source amnesia" present ethical issues in future advertising campaigns?
5. Discuss the current "truth in advertising" procedure of the FTC, FCC and broadcasters (page 2, paragraph 3). Is this procedure adequate? Why or why not?
