ETHICAL DILEMMA
Let's get our Ethics brains on this morning by reading the following case study on Calvin Klein advertising tactics. When you have finished, return to the blog and answer the following question.
QUESTION
Apart from the obvious creative executions of the ads, why the outrage from consumer groups?
Victoria- can you please re-post your example of standard deviation calculations on the research blog that was just removed.
ReplyDeleteI just did.
ReplyDeleteThank you- The issue here aside from creative execution is the age issue. she was only 15.
ReplyDeletethey considered it to be suggestive and pornographic. even though there is 5 signs of telling when it is suggestive or not, it still disturbed the "public" because it was shocking.
ReplyDeleteSo based on your takeaway from the article, were these Calvin Klein ads harmful to society or simply too controversial for consumers’ taste?
ReplyDeleteHe took it too far with exploiting images of underage youth.
ReplyDeletecontroversial for the consumers taste because at that time such dramatization was something society wasn't ready for. if you look at the magazines and and advertisements we have now, its based off of sex sells
ReplyDeletethe children were not shown doing something sexual besides just being in their underwear.
ReplyDeleteYou both make good points, esp. given that these C.K. ads are a good 10 years old and how much advertising as changed in the last decade.
ReplyDeletethis can be harmful to society by making sexually suggestive images of youth okay or the norm. They're seriously sick people out there that don't need any encouragement.
ReplyDeleteSo today we are going to discuss offensive or shocking advertising tactics as well as advertising that uses sexual exploitation as a means to get consumers attention.
ReplyDeleteAs the amount of advertising increases, so does the amount of controversial or offensive or shocking advertising shown in various medias.
In your opinion, what is offensive or shocking or controversial advertising? Give me an example.
for me personally it would be something that disturbs my stomach. like labeling hamber meat and saying its a motorcyclist after an accident.
ReplyDeleteYes, I remember that ad from last semester.
ReplyDeleteThe calvin Kelin example is offensive because it is unnecessary to use children to be sexual.
ReplyDeleteThere seem to be more shocking or controversial ads in other countries. We dont push the bar much in America.
Typically, the audience's reaction to an ad is the defining benchmark for something being "controversial", “offensive” or “shocking”.
ReplyDeleteAnything "too sexy," or "too religious," or "too gruesome" is considered controversial, offensive or shocking.
A great example are the ads the United Colors of Benetton would put out. Benetton is known for its controversial advertising tactics. Here is just one example: http://www.adpunch.org/entry/united-colors-of-benetton-colors-of-domestic-violence/
What are some products or services that may be deemed controversial or offensive by consumers whenever advertised?
ReplyDeletebut what about babies in diapers? is the fact they are innocent and don't know any better exclude them from controversies?
ReplyDeleteCondoms can be controversial to religious groups.
ReplyDeleteGood question Frankie. It would depend on how the baby in the diaper is being showcased. Is it an innocent use of a baby, such as a Huggies ad, or is the baby being shown in a sexual or provocative manner?
ReplyDeleteGood question Frankadoodle
ReplyDeleteGood, Correne. Contraception (male or female) is a hot button issue. What other products/services touch a nerve?
ReplyDeleteusing religious figures as a mock up for the overall design. i remember there was a controversial issue with playboy and their print in mexico of a woman who looked like the virgin mary on the cover. that was highly offensive to the mexicans and people in general. their defense was that it was suppose to be a seasonal depiction of i think a holiday or event coming up and they didn't mean to offend and pulled the magazine.
ReplyDeletepharmaceuticals and all their side effects.
ReplyDeleteGood example, Frankie.
ReplyDeleteTypically the hot button products/services that get the most complaints include the advertising of: cigarettes, alcohol, feminine hygiene products, and contraceptives.
When consumers complain about a controversial product, what reasons do they cite typically for the offense?
ReplyDeletereligious, sexual, violence
ReplyDeletemeat products or the use of animals to say how good they taste or to eat other animals like the chick fil a ads of the cows and eat mor chickn idea. this is offensive to vegas and peta.
ReplyDeleteUsually, when consumers complain they are citing an ad being offensive, embarrassing, harmful, socially unacceptable, controversial to some segment of the population (i.e. children).
ReplyDeleteThere are 6 reasons that an ad will be cited as offensive: indecent language, nudity, sexist, racist, subject too personal and anti-social behavior.
its offensive to them, or their children could be watching or what they associate it with and how it could have a double meaning
ReplyDeleteApart from the obvious - consumer groups - who else defines what is “controversial” or “offensive” in advertising?
ReplyDeleteregulatory legislative bodies such as the FTC
ReplyDeleteRight, Correne. Countries where ad is placed as well as legislative bodies such as FTC, AAF.
ReplyDeleteWhat is the AAF stance on controversial or offensive advertising techniques? (Refer to your handout!!)
Have you found the AAF guidelines on controversial ads yet?
ReplyDeleteOkay, let's try to get more familiar with the AAF and AMA guidelines.
ReplyDeleteAAF: Taste and Decency - Advertising shall be free of statements, illustrations or implications which are offensive to good taste or public decency.
Are you two still there?!
ReplyDeletei haven't found mine yet. i'm looking at the aaf link online...
ReplyDeleteIm here
ReplyDeleteI'll ask you again on Thursday so be ready! :)
ReplyDeleteLet’s take a few minutes to read the following article about controversial advertising. Once finished, return to the blog and give me an “I’m back”.
http://www.prweekus.com/Controversial-ads-can-help-boost-a-brand/article/122692/
beat me to the chase. just found that statement.
ReplyDeleteFrankie, take a moment to read the article.
ReplyDeleteAre you back yet?!
ReplyDeleteback got kicked off line for a min
ReplyDeleteGuys, are you there?
ReplyDeleteDid you read the article, Correne?
ReplyDeleteyes
ReplyDeleteWhat are the pros and cons of using controversial advertising tactics?
ReplyDeleteAny thoughts, Correne?
ReplyDeletePros get peoples attention cons you will offend someone
ReplyDeleteFrankie, Correne - are you out there?!
ReplyDeletestill here
ReplyDeleteOkay, guys, I don't know what happened to you the last 15 minutes of class.
ReplyDeleteOn Thursday, we will continue our discussion on controversial, offensive and shocking advertising by looking at such ads. If you come across any ads in the next two days that fit these categories, bring them in.
ETHICS HOMEWORK REMINDER
- Mid-term exam questions to be posted online by Thursday, March 26th with one week to return hard copy answers (Thursday, April 2nd)
- “Targeted Advertising” case study for Thursday, March 26th. Hand in answers to case study questions and present case study analysis to class. ORAL & WRITTEN WILL BE GRADED. DRESS APPROPRIATELY.
- Article Journaling answers for Wednesday, March 25th at 12pm
Had net difficulties but Ive been here
ReplyDeleteI didn't see any answers to questions, so I assumed I lost you both. We'll continue on Thursday.
ReplyDelete